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Part 1: Company Channels & Brand Identity
Company Channels & Communication Strategy (#3)
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Welcome back.
Let’s take a few minutes to understand how your company currently communicates. What’s already in place, where do you see potential, and what would you like to change?
Please start by sharing your name:
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Your Company's Current Channels
Which communication channels are currently in use to share company updates?
Website Blog
LinkedIn (company page)
Facebook
Instagram
TikTok
Email campaigns
Newsletter
Press Releases
Influencers & Partnerships
Other (please specify)
If "Other", please specify:
Please share the links to your company's current active and public channels.
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Channel Performance & Potential
For each of your company’s channels, how would you currently rate their potential?
High Potential
Moderate Potential
Low Potential
Not Sure
Website Blog
LinkedIn Page
Facebook
Instagram
TikTok
Press
Email Campaigns
Newsletter
Influencers & Partnerships
Which of these channels do you feel are working well for you today? Why?
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Content Vision
In your own words, what does success on your public channels look like to you?
What types of content would you like to see more of from your company in the future?
Thought Leadership
Customer Success Stories
Product / Service Education
Announcements / Company News
Engaging Content
Visual Content (e.g. carousels)
Insightful Opinion Pieces
Videos
Other (please specify)
If "Other", please specify:
How often would you ideally like to post on your main company channel?
Once a week
Twice a week
Several times a week
Daily
No preference
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Brand Story
Why did you start your business and what drives you?
Have you encountered ethical dilemmas when communicating about your brand?
If you could change one thing about how your industry communicates, what would it be?
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Brand Identity
If your brand was a person, how would you describe them?
What emotions do you want your audience to feel when they interact with your brand?
Name three adjectives you'd love your audience to associate with your brand.
Are there any existing brand communications, campaigns, or content you’ve produced that best embody the ideal tone of voice you're looking for?
Yes
No
Please share any relevant links to resources
Do you have existing brand guidelines or references that we should consider when developing your brand's tone of voice and messaging?
Yes
No
Please share any relevant links to resources
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